The present

Bebo is back! It launched its avatar inspired social app a few weeks ago and has had me hooked ever since. The new app is as a fun hybrid mashup that mixes together all the best bits of BitStrips, Facebook Messenger and Twitter.

Like the BitStrips craze of early 2014 you create a personal avatar, you can even match your eyebrows, shoes and earrings if you like. You can hold a conversation with other Bebo-ites (your real friends) and communicate in a messenger style with some added magic… every time you include a hashtag Bebo generates a fun animation of you (well your avatar) performing that action within your feed. My particular favourites are #twerking #trip and #flappyhead (try that you’ll love it!) The animations are updated everyday to entice you back in.

You can update your status visually whenever you feel the need and share your avatar pic to Instagram, Facebook and Twitter. It’s addictive!

So will it take off? Well so far I have a whopping total of 10 friends using the app but hope more will join soon. It’s not just for teens either, all mine are in their early 30’s! With 500,000 messages sent in the 6 hours post launch the futures looking bright.

Humorous, visual and addictive… what more could you want? #LOL

bebo-back

The ghost of Bebo past

The original Bebo social networking platform was founded in 2005 by San Francisco husband and wife team Michael and Xochi Birch. The platform was hugely successful at the start of the social era gaining over 10.7 million users before being acquired by AOL in 2008 and taken offline in 2010 due to users moving to other popular social networking sites such as Facebook and Twitter.

Brought from AOL in 2010 by Criterion Capital Partners Bebo as a platform continued to have an unstable future ahead of it before Michael and Xochi Birch decided to buy back the platform and try to create something new.

faceboo-algoritm-post

Facebook’s News Feed algorithm has undergone significant changes in the past two years, leading some brands to abandon ship in favour of platforms they believe will deliver higher organic reach. However, the changes to News Feed don’t mean you need to give up on Facebook, just refine your approach and expectations.

It’s not the size; it’s the motion in the ocean

You could have a million Facebook fans but it doesn’t mean anything if you aren’t engaging them. Smaller, more active communities are more likely to be successful on Facebook. Users are now getting more involved with Facebook groups outside of their friend network, connecting with people who have shared interests. Your page will be more successful if you try to cultivate this kind of tight-knit community based on your target audience’s interests and engage your audience in real time.

Link overload

Unlike many other social networks, Facebook posts receive more interaction without links. As a whole, the network has become overpopulated with news and content from sites like Buzzfeed, users don’t need more of this from your page. Instead, engage users with text, images and videos within Facebook itself.

Make it mobile

Ensure that all of your content is optimised for mobile users. 76.83 percent of Facebook’s total monthly user base now accesses the service from a mobile device. According to a report by Deloitte, ‘one in six UK adults who own a smartphone look at their phone more than 50 times a day’. The numbers are staggering, make sure your content is too.

Catch the trend

When a page posts content relating to a trending conversation, there is a greater likelihood of it appearing in the News Feed. When you deliver the right message in the right place at the right moment, not only do you intelligently become part of the conversation – you create brand retention in more ways than one.

Get smart with your advertising

Users have a certain amount of control over which ads they want to see in their News Feed. Hopefully this means that the people that do see your ad are more likely to interact and convert to a sale. However, you should make sure that your campaigns are carefully targeted by age, location and interest to reach these potential customers.