The third Brighton strategy and planning meetup will be on Wednesday 4 February at Lighthouse in the North Laine.
The meetup is a forum to share ideas from practitioners and experts from different industries around the arts of the strategist and planner. There will be a strong digital flavour, but it’s open to anyone with an interest in strategic thinking, design, innovation and technology.
Uncertainty and the edge
Strategy and planning in the digital age is always about understanding the edge of what is possible, and what is about to become possible. Terms like disruption, antifragile and VUCA (volatility, uncertainty, complexity and ambiguity) have become part of our everyday vocabulary in developing strategy. John Hagel‘s thesis that the edge is getting closer to the mainstream in all areas of culture, commerce and society seems more relevant with each passing year.
Three speakers will give very different perspectives on working at the edge and becoming comfortable – or at least able to tolerate – uncertainty:
- Merlin Nation, Creative Director, Atyp – How I learned to stop worrying and love the future
- Natalie Lloyd, Agency Partner, Say Digital – Incorporating uncertainty into, and growing curiosity within, online learning
- Jon Burkhart, Chief Content Officer, Real-time Content Labs – How to make your brand indispensable: 5 steps toward creating a daring/dangerous content strategy for the next 5 years and 5 minutes
- Antony Mayfield, CEO, Brilliant Noise – Host
Sign up on Eventbrite. Tickets are free but strictly limited.